Ganz has kept it’s new line of toys fairly secret, but they finally announced the launch of Webkinz Jr. The new project is targeted at children ages 3-6 and is designed to introduce them to the internet in a safe environment.
The new line builds on the well-known Webkinz collection of plush toys whose secret codes allow access to the Webkinz World interactive website. Webkinz Jr. will introduce 3–6 year olds to the Internet in a safe, learning-oriented environment. The series of plush pets and associated Web world will be ready for launch in late Spring 2009.
Howard Ganz, president of Ganz, said, “Webkinz Jr. is a world for younger children to discover, where learning and daily activities can be chosen by parents to meet their child’s needs.” – Source